About RisingJoy
RisingJoy is a leading micro entertainment content company specializing in the licensing and distribution of high-performance micro-drama titles to platforms and apps worldwide.
Through a rigorous curation model and partnerships spanning 30+ countries and 50+ platforms, we connect the world's best-performing micro entertainment content — across Chinese, English, Korean, and AI-original formats — with local partners and audiences.
Our portfolio includes diamond-tier productions surpassing 1 billion views, alongside 80+ premium titles each exceeding 100 million views in 2025. Every title in our catalogue is data-validated and actively performing, delivering measurable engagement rather than simply filling a catalogue.
As the global micro-drama market accelerates, RisingJoy is building toward its next chapter: a full-service micro entertainment studio and platform with original IP and co-production at its core.
Cassandra Yang
Co-founder & CEO
Ricky Ow
Co-founder & Partner
Our Partners
