RisingJoy CEO Cassandra Yang attended the Crisp short-form content conference in Seoul, joining a panel of international industry leaders to discuss the globalization of short-form storytelling. The company's participation was later featured in an exclusive Variety article highlighting the growing global influence of micro-dramas.
On the panel: "Short Form Going Global"
Cassandra took part in the session "Short Form Going Global," moderated by Kenneth Kim, Professor at Hanyang University. The panel brought together diverse perspectives from across the content value chain:
Martin Moszkowicz, Producer
Cassandra Yang, CEO, RisingJoy
Ronan Wong, COO, AR Asia Productions
The discussion explored how short-form content is crossing borders, what it takes for formats born in one market to succeed in another, and where the next waves of growth are likely to emerge. For Yang, the conversation was an opportunity to share insights from RisingJoy's global licensing and production experience while gaining valuable perspective from the Korean micro-drama industry — one of the world's most advanced and innovative content markets.
Learning from Korea
Korea's role in the global content landscape needs no introduction. Its drama industry has set benchmarks for storytelling quality, production values, and cross-border appeal. For RisingJoy, Crisp offered a chance to learn directly from practitioners operating in that ecosystem — and to bring those insights back into the company's own approach to micro-drama production and distribution.
Why it mattered
The Variety feature that followed highlighted something bigger than a single panel appearance: micro-dramas are no longer a niche concern. They are attracting attention from major trade press, international producers, and established content markets. Being part of that conversation — and being recognised for it — reflects RisingJoy's growing role in shaping the format's global trajectory.