RisingJoy CEO Cassandra Yang delivered a keynote speech on Day 1 of the Hong Kong International Film & TV Market (FilMart) 2026, sharing the company's vision for the global micro-drama industry and what it takes to lead in a rapidly expanding market.
Three key takeaways from the session
Yang distilled RisingJoy's outlook into three points for the FilMart audience:
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Market scale is real. The global micro-drama market is on track to reach an estimated USD 233 billion by 2028 — a figure that reflects not just growth, but structural demand for mobile-first storytelling.
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The playing field is wide open. Success in micro-drama won't be limited to traditional content players. New entrants from the tech, telecom, and streaming sectors all have meaningful opportunities to participate and differentiate.
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RisingJoy's role is clear. The company exists to do two things well: provide the best micro-drama content for platforms, and maximize monetization potential for studios. That dual focus — serving both sides of the value chain — is what sets RisingJoy apart.
A content game-changer
"It's my privilege to give a speech at HKFilmart," Yang said. "Being a content game-changer. Being a part of the future media trend." The remarks captured RisingJoy's positioning not just as a distributor, but as an active participant in shaping where the format heads next.
A market in motion
FilMart 2026 marked the event's 30th edition, drawing roughly 8,000 industry professionals from 53 countries and regions. Micro-dramas were a dominant thread throughout the market, with a dedicated session at the co-located EntertainmentPulse conference and multiple companies showcasing vertical content solutions.
RisingJoy was also honoured to receive recognition from a government association during the market — a moment that underscored the company's growing presence in the global micro-drama community.
Beyond the stage
Throughout the market, the RisingJoy team connected with industry peers, gained fresh insights, and formed new friendships across regions. The conversations confirmed what the speech outlined: the micro-drama industry is entering a new phase of maturity, and the opportunity for those who take content seriously has never been larger.